The popular and controversial network TikTok has evolved from being a highly engaging video-based social media platform—to being the first port of call when especially younger generations want to search online.
A recent study by Adobe suggests that TikTok is currently deemed the fourth most-popular search engine among digital natives, falling just behind YouTube, Bing, and Google. Also, with almost one in 10 Gen Zers being more likely to use TikTok than Google as a search engine, it’s fair to say that this ever-evolving social media app is well and truly on the map.
There has been a lot of talk about TikTok being on a path to become the new Google. But do these claims have any substance? And should you consider the platform in your latest SEO strategy? We’ll look at:
